Evelina Leonidovna Khromchenko - Russian journalist, TV presenter and writer. For 13 years she was the chief editor and creative director of the Russian-language version of the L’Officiel fashion magazine.
There are many interesting facts in the biography of Evelina Khromchenko, which we will talk about in this article.
So, before you is a short biography of Evelina Khromchenko.
Biography of Evelina Khromchenko
Evelina Khromchenko was born on February 27, 1971 in Ufa. She grew up and was brought up in an intelligent family.
Evelina's father worked as an economist, and her mother was a teacher of the Russian language and literature.
Childhood and youth
From an early age, Khromchenko was distinguished by her special curiosity. An interesting fact is that she learned to read when she was barely 3 years old!
At the same time, the girl connected letters into words not with the help of a primer, but with the help of the Soviet newspaper Izvestia, which her grandfather subscribed to.
When Evelina was 10 years old, she and her parents moved to Moscow.
While studying at school, Khromchenko received high marks in all disciplines, being an exemplary and diligent student. During this period of her biography, her artistic abilities began to appear.
Evelina took part in amateur performances with pleasure. It is worth noting that the parents wanted to make a professional musician out of their daughter, since they themselves were quite seriously fond of music.
However, Khromchenko did not want to visit a music studio, preferring drawing to her.
Soon, the schoolgirl's eyesight began to deteriorate. The doctors advised the father and mother to forbid her to paint in order to relieve her eyes from excessive strain.
After receiving a school certificate, Evelina entered the journalism department at Moscow State University. In the future, she will graduate with honors.
By that time, Khromchenko's parents decided to leave, as a result of which her father remarried. He married a woman who worked for the Yunost radio station.
Soon, Evelina's stepmother helped her get to know the television workers.
In 1991, the young journalist was admitted to the All-Union Committee on Television and Radio Broadcasting. She gradually climbed the career ladder, getting new positions.
In 2013, Evelina Khromchenko began teaching journalism at her native Moscow State University.
Fashion
Before becoming an authoritative expert in the field of fashion, Khromchenko had to work hard.
When Evelina was still a student, she was entrusted with the transmission of "Sleeping Beauty" on the radio station "Smena". Fashion trends were mainly discussed on the air.
Later, Khromchenko was offered to work on the Europe Plus radio, where she also talked with viewers about fashion.
At the age of 20, Evelina Khromchenko founded the fashion magazine "Marusya", designed for a teenage audience. Later, she left this project due to the dishonesty of her partner.
In 1995, Evelina, together with her husband Alexander Shumsky, opened a PR agency "Fashion Department of Evelina Khromchenko", which was later renamed - "Artifact".
At the same time, Khromchenko wrote many articles for well-known women's publications.
An interesting fact is that during that period of her biography, Evelyne managed to interview the famous fashion designer Yves Saint Laurent, as well as popular supermodels - Naomi Campbell and Claudia Schiffer.
Soon, Khromchenko became one of the most respected fashion experts in the Russian Federation.
Press and TV
When in 1998 the French magazine L’Officiel decided to open a Russian-language edition, the post of editor-in-chief was first offered to Evelina Khromchenko. This event became a sharp turn in the biography of the journalist.
The magazine covered issues related to fashion trends in Russia, as well as domestic fashion designers.
Evelina successfully collaborated with the publication for 13 long years, after which she was removed from her post. The L’Officiel management stated that the reason for the dismissal of the woman was her excessive passion for her own career.
Later, the AST company received the right to publish the Russian-language version of L’Officiel. As a result, the owners of the company returned Khromchenko to his original place. Moreover, they have entrusted her with the position of international editorial director of Les Editions Jalou.
In 2007, Channel One hosted the premiere of the Fashionable Sentence TV project, where Evelina acted as one of the co-hosts.
Together with her colleagues, Khromchenko gave recommendations to the participants of the program regarding the style of dress and behavior, making "ordinary" people attractive.
At the age of 38, Evelina published her first book about fashion, Russian Style. It is worth noting that the book was published in English and German.
Personal life
Evelina met her husband, Alexander Shumsky, while still studying at Moscow State University.
After getting married, the couple opened a joint business, founding a PR agency and organizing fashion shows in Russia. A few years later, the couple had a boy, Artem.
In 2011, Evelina and Alexander decided to leave. At the same time, the public learned about their divorce only after 3 years.
Later Khromchenko began dating the expressive painter Dmitry Semakov. She helps her lover to advance her career by organizing various exhibitions for him.
Twice a week, the journalist visits the gym, goes to the spa, and also often goes to Spain for windsurfing.
Evelina has channels on Telegram and Youtube, where she communicates with her subscribers, giving them “fashionable” advice.
Khromtchenko produces footwear collections under the Evelina Khromtchenko & Ekonika brand, which are in great demand among Russians.
Evelina Khromchenko today
Recently, Evelina posted on the Internet reports from international fashion shows, familiarizing subscribers with the mood of the 2018/2019 season.
Twice a year, Khromchenko conducts master classes in Moscow, where, using hundreds of slides, he explains to the audience in detail what is fashionable and what is not.
The woman has an official account on Instagram and other social networks.
Photo by Evelina Khromchenko
