What is a startup? More and more people are interested in this issue. A project that presents an idea and requires funding for further development. The concept was first used in Forbes magazine in 1973.
Translated from English, the word "startup" literally means "starting". From this it follows that a startup can be any new project or start-up company that is at the start of its journey.
Today, a large number of such projects are developing in the IT sphere. In the Russian Federation, this concept often means a new information project, the founders of which are counting on quick capitalization.
After a short period of time, each startup has 2 options for its further existence - termination of work or attraction of investments.
How to start and promote your startup business
It is very important for a startup to have an outside-the-box thinking that helps to find new and effective methods for the implementation of certain ideas. To promote his project, he will use any electronic means, as well as the Internet space.
It should be noted that a startup is primarily new ideas, not a copied product. Therefore, initially the author needs to find a free niche in the market, and then develop a strategy for the development of his business.
It is also important not to forget that a startup may not always be successful. If your physical or virtual product turns out to be uninteresting to the consumer, you will face bankruptcy.
However, if you can do everything right: analyze the market, calculate costs, determine the payback, recruit a professional team (if necessary) and pay attention to other important factors, you may be able to put together some good capital.
One of the hardest startup processes is getting investment.
Initially, you can apply for financial assistance to "business angels" - private investors interested in participating and developing the project. However, in this case, you will need to prove to them the effectiveness of your potential business, which will be profitable in the future.
In the event that you cannot convince the "business angels" that your "brainchild" is promising, you can borrow money from friends or take out a bank loan.
Next, we'll look at some more ways to help you get funding.
Crowdfunding
Crowdfunding is a collective collaboration of people (donors) who willingly pool personal funds or other resources together, usually over the Internet, to support the efforts of other people or companies. On such platforms, anyone can post their idea and start raising funds from ordinary people who are ready to support a startup.
Grants
Today there are many private and public organizations that provide grants for the development of various projects, including startups. At the same time, one should not forget that the person who received the grant will have to count in detail about where and how he spends the money.
Accelerators
This term refers to business mentors who are ready to finance your startup and at the same time recommend how to proceed in a particular case.
Each startup must work out a business development strategy himself, as well as think about how he will receive investments. Do not rush here, since small mistakes can lead to sad consequences.
