What is traffic? Today, this concept is usually understood to mean Internet traffic, that is, a certain amount of gigabytes of information received or sent by you to the Network.
For example, this value is limited when using the mobile Internet, as a result of which users have to check how much more traffic they have left before the end of the day or month.
However, this term has another "interpretation", which we will discuss in this article.
Types of traffic
In the slang of programmers, traffic is usually called the number of visitors who have entered a website.
In a certain environment, traffic acts as a commodity that can be bought or sold. Today, speculation in this area is so great that the process of such a sale and purchase has come to be called traffic arbitrage.
For example, with the help of an affiliate network, you can earn on the sale of any goods (for any purchase you will be deducted a certain percentage). But where can you find potential customers who will go to a partner Internet project and buy something there?
To do this, you can place an advertising banner on your own resource, write an actual article, insert a referral link, etc.
It is also very effective to do traffic arbitrage - create several ads in Yandex. Direct "with a link to the same online store. This will be considered arbitration. You buy traffic from Yandex and sell it to an affiliate network.
This process of buying and selling can be called successful only if you are the winner.
How to measure traffic
There are several ways to measure traffic in this way. Many people find out the statistics of site traffic on the server itself through the appropriate scripts or use plugins for the engine on which their project is running.
However, programmers most often use external attendance counters. Traffic counters can be very different. The most popular are Yandex Metrika, Google Analytics, LiveInternet, Top Mail.ru, OpenStat and others.
